Chapter 2: The Growth of Public Relations

Ancient Beginnings
Early American experience
3. Later American experience
· Into the 1800s
· Emergence of the Robber Barons
· Enter the Muckrakers
4. Ivy Lee: the real father of modern PR
5. The growth of modern public relations
· Government
· Counseling
· Corporations
6. Public relations comes of age
· Growth of large institutions
· Heightened public awareness and media sophistication
· Societal change, conflict, and confrontation
· Growing power of global media, public opinion, and democracy
· Dominance of the internet
7. Public relations education